It’s official: Hyundai signs four-year sponsorship deal with NFL
It’s official: Hyundai signs four-year sponsorship deal with NFL
By Rose Kim and Scott Soshnick
June 29, 2015
(Bloomberg) – Hyundai Motor Co. signed a four-year deal with the National Football League to become an official sponsor of the most-watched sports league in the U.S.
The Seoul-based company will be able to use NFL trademarks and have access to major events, according to a joint statement from the NFL and Hyundai. Financial terms weren’t disclosed.
The deal comes amid the Hyundai’s efforts to cut costs and reduce production as sales and profit declined after a stronger won and weaker yen undermined the company’s ability to compete against Japanese rivals. The carmaker is counting on the new NFL deal to boost market exposure in the U.S., which will ultimately lead to an increase in sales.
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Boeing sets its sights on space with massive new research facility
By Graham Rapier
Jun. 25, 2015, 12:25 PM
The world’s largest aircraft maker has opened a new, state-of-the art research facility in Alabama – and it’s larger than a football field Boeing’s massive, 80,000-square-foot Research and Technology Center in Hunstville, Alabama will focus on development of “future aerospace solutions” – and possibly, space flight.
According to a press release, 220 engineers employed by the center will develop technologies including simulation and analytics, metals and ceramics propulsion, avionics systems and analysis, and communication.
For the rest of the story visit Business Insider.
U.S. And European Automakers Will Need To Be More Aware Of The Chips
They Put In Their Cars
By Patrick Moorhead
6/30/2015
The self-driving car trend is an undeniable one, with the biggest automakers in the world adopting connected car platforms already and more coming on board every month, it
seems. These include Volkswagen Group as well as General Motors (GM -0.03%), two of the three biggest automakers in the world. Google (GOOGL +0.36%), Bosch Ltd., Audi AG, Tesla Motors (TSLA +2.77% )and General Motors already have cars on the road, and some are already in consumer vehicles while others are for research purposes.
With the modernization and electrification of vehicles, electronics as a percentage of the BOM (bill of materials) of the car has skyrocketed, and we haven’t seen anything yet.
For the rest of the story visit Forbes.