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Join Eureka! Ranch Founder and CEO Doug Hall in Florence, Alabama April 21-22 as he continues his mission to bring Innovation Engineering to those willing to learn, lead and manage utilizing a sustainable system for innovation.

IEEP Basic Agenda

April 21-22 Registration Details

Register for IE April 21-22, 2014 Session

Why Innovation?

It is well understood that companies that innovate realize 200 to 300% increases in profit growth. Why? Because companies have escaped the market forces that typically create commodities out of all products and services. The challenge with innovation is the current mindset which regards innovation as a random act of artistic creation. Innovation Engineering (IE) transforms innovation into a reliable and reproducible system.

Tell Me about the Innovation Engineering Executive Program?

Innovation Engineering Executive Program (IEEP) is 1.5 days of training where your team of up to 6 executives learn the fundamentals of how to lead and manage innovation as a “system” that delivers increased speed and decreased risk. IEEP is an Executive level course that teaches a new innovation mindset and your senior team’s role in the process.

Read “What’s in it for ME the Executive?” recent blog post by Doug Hall that discusses a list of top 10 things that Senior Executives have told him they are finding happens when they make the flip from innovation as a “random gamble” to a reliable  and reproducible system.

Who will be working with my Executive Team during the IEEP?

Eureka! Ranch Founder and CEO Doug Hall will be leading the IEEP session.

Doug has worn many hats including Professional Innovator, Adjunct Faculty Member, Academic Researcher, and Best Selling Author. He is a one-of-a-kind straight shooter who’s a life member of MENSA and the world’s leading expert on how to increase speed and decrease risk with innovation.

Additionally IE Black and Green Belts from Alabama will interact with your team during the program. Alabama Technology Network has several Centers that have IE Black and Green Belts on their staffs.   (See list of  IE sponsors below).

Where can I go to learn more about Innovation Engineering?

The IEEP is an initial program for corporate executives but the complete IE curriculum requires an investment of time and energy: four college courses or the Innovation College program (100+ videos, 5 intense days, etc.). For an overview of the IE system and curriculum – we encourage you to click here to learn more. 

Beginning with the 2014 Fall Term, The University of North Alabama (UNA) is planning to offer the Innovation College program.  The first of the four course sequence in the program, “Create”, will offer a systematic approach to creativity and idea generation. This course serves as the foundation for one’s understanding of how to generate innovative ideas in any field.

For more on how Innovation Engineering can work for your company  – click here for details or contact us.

IEEP Basic Agenda 

You learn through interactive “lab” classes during day one, and start the process of integration with a set of “application” classes on the second day.

Morning Day 1

  • A framework for “Why innovation and why now”
  • A laser focused definition of what is an “Innovation”
  • Basics of how to 7x the Creation of Innovations
  • Basics of how to use Communication systems to drive out fear
  • Basics of how to use Commercialize systems to drive out fear

Afternoon Day 1

  • Leadership Role & Challenge with making the Mindset Shift
  • Strategy Integration with Innovation
  • System Barriers & Opportunities for accelerating innovation
  • Innovation Management Systems, Patent Profitability
  • Innovation Supply Chain, Innovation ROI Optimization

Evening Day 1

Dine with a Black Belt– Ask questions of an expert close to the work about real application of IE in your company

Morning Day 2

Apply what you learned to your business situation as you participate in a sample IE Strategy Activation session.

Registration Details 


Conference Center-Marriott Shoals Hotel & Spa
10 Hightower Place
Florence, AL 35630

Date:     April 21-22, 2014


Monday  8:00 am – 5:00 pm

Tuesday 8:00 am – 12:00 pm

Cost:    $600/person (recommend 3-6 executives per company)

*Limit 50 attendees

Register for IE April 21-22, 2014 Session

Sponsored By:

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